Web 3.0 for B2B: Using UX Research to Inform Blockchain Solutions
The B2B industry is likely going to be impacted first by Blockchain applications. Here’s how to use UX research and inform the right solutions. — Introduction — Why should UX research give special attention to designing Web 3.0 applications in the context of B2B? When we talk about Web 3.0, we primarily talk about the technology that enables it — the blockchain. Blockchain is essentially a technology that has a very high potential of disrupting entire industries in areas such as finance, supply chain management, and even the art world.