Yaron Cohen
Feb 2, 2023

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I agree 100%. Impact based on research is tied more to politics rather than the quality of the research itself. Sad, but true!

Also, I wrote an article that I believe will be interesting to you , Emily, and your readers about words to use instead of "research" to better speak the language of the business. You mentioned it briefly too. Let me know your thoughts.

https://medium.com/ux-magazine/is-research-the-best-word-to-describe-what-ux-researchers-do-1c01073dfeb3

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Yaron Cohen

Design strategist, researcher, and leader in Canada's biggest bank (RBC). Music aficionado, curious about the future. Views are my own. www.yaroncohen.com